Understand market size and growth potential
Identify customer segments and unmet needs
Analyze competitors and market dynamics
Evaluate regulatory and economic environments
Define go-to-market or expansion strategies
Tools & Methodologies Used
Primary research: Surveys, interviews with stakeholders
Secondary research: Market reports, government databases
Analytics: Market modelling, statistical forecasting
Frameworks: SWOT, PESTLE, Porter’s 5 Forces
Identifies unmet needs, market gaps, and emerging trends that companies can leverage for growth.
Key Components
Unmet needs
White spaces
Growth drivers
Segment opportunities
Partnership portal
Product gaps
For Accurate Estimation
Use trusted sources: WHO, market reports, Statista, McKinsey, IQVIA
Validate assumptions through expert interviews or surveys
Consider macro factors: economic shifts, government investment
Adjust for realistic adoption and competitive landscape
Helps you understand market positioning, identify gaps and advantages, and shape your strategic decisions.
Key Dimensions for Benchmarking
Assess strengths and weaknesses of competitors
Identify industry best practices
Define differentiators for your brand or product
Inform product development, pricing, marketing
Evaluate product offering, market share, customer base
Assess geographical reach, sales, and regulatory status
A Market Entry Strategy outlines how a company plans to successfully launch and establish its products or services in a new geographic market or industry segment.
Market analysis and opportunity assessment
Entry mode selection
Regulatory and compliance framework
GTM strategy
Operational setup
A Brand Perception Study evaluates how customers, prospects, and stakeholders perceive a brand’s identity, values, reputation, and emotional connection.
Key Components
Best practices to strengthen the brand value
Overall value of the brand from customer perception
Ability of consumers to remember the brand unaided
How many people know or recognize the brand
Net promoter score - Willingness to recommend the brand
Pricing Analysis evaluates how to price a product or service optimally in the market to maximize revenue, market share, or profitability.
Understand current price landscape and competitor pricing
Identify customer price sensitivity and willingness to pay
Analyze cost structure and profitability
Determine optimal pricing strategy
Assess impact of discounts, bundling, and promotions
Forecast revenue and market share outcomes
Hospital Mapping Studies analyze the geographic distribution, capacity, and accessibility of hospitals and healthcare facilities within a defined area.
Visualize hospital locations and coverage areas
Assess capacity: bed counts, specialty services
Analyze accessibility for populations
Identify service gaps and underserved regions
Support healthcare infrastructure planning
Understand competitive landscape in a region
Patient Journey Mapping is a visual or narrative representation of the entire experience a patient goes through—from initial symptoms to follow-up care.
Understand patient behaviours, decisions, and emotions
Identify gaps, frustrations, and barriers in care
Improve clinical outcomes and patient satisfaction
Optimize communication and support touchpoints
Inform product development and service design
Enhance coordination among providers
Evaluates the strengths, weaknesses, market positions, and strategies of competitors within a specific geographic region.
Various Methods Followed
Identify key competitors operating in the region
Understand competitors’ market share and positioning
Analyze product/service offerings and pricing
Evaluate distribution channels and marketing tactics
Primary and secondary research, competitive intelligence
SWOT analysis for competitor evaluation
Distribution Analysis examines the channels, methods, and efficiency of delivering products or services to end customers.
Map current distribution channels and partners
Assess coverage and reach in target markets
Evaluate channel performance and efficiency
Identify bottlenecks, gaps, or overlaps
Analyze cost structures and profitability
Inform channel strategy and optimization
Identifies and mitigates risks to ensure successful market strategies.
Assess market and operational risks
Analyze regulatory and compliance challenges
Evaluate competitive threats
Develop contingency plans
Optimize strategic decision-making
Is crucial for understanding different customer groups or market segments to tailor strategies effectively.
Steps Involved
Identify meaningful customer or market segments
Understand segment size, needs, and behaviors
Evaluate profitability and growth potential
Tailor marketing, sales, and product strategies
Optimize resource allocation and track performance
Customer Satisfaction Studies evaluate customers’ contentment with a product, service, or overall brand experience.
Measure overall satisfaction levels
Identify key drivers of satisfaction and dissatisfaction
Evaluate customer loyalty and likelihood to repurchase
Understand service or product performance gaps
Inform improvements and benchmark against competitors